The conch of an ammonite harnesses a unique shape that symbolises luck and harmony.  Ammonites, fossiled 70 million years ago often,  lived directly above seafloor waters. It has absorbed the essence of heaven and earth and possesses seven layers of vibrant colours, each activating the specific chakras of the human body, enabling the hidden potentials to be adequately displayed.

Ammonite balances the five elements’ energies- Metal, Wood, Water, Fire and Earth. Thus helps to create a comfortable feeling and also functions as a means of gathering more wealth with the help of the spiral. The spiral, in addition, symbolises only an entrance and no getaway of wealth in this case. The ammonite can be used as a protective lucky charm to dispel negative energies, increase judgment and ignite creativity.